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Exo Supplies is a landscaping supplier based in Cardiff, UK. The company specialises in providing resin bound surfaces for domestic and commercial projects, as well as artificial grass.
Meet Exo Supplies
Exo Supplies, based in Cardiff, is a landscape merchant specialising in resin bound surfacing solutions for both domestic and commercial projects.
With a focus on delivering high-quality products and a commitment to exceptional customer service, Exo Supplies stands out by offering a local delivery service within a 75-100 mile radius, allowing them to ensure reliable and timely deliveries to their clients.
Business Challenges
As the COVID-19 pandemic hit, Exo Supplies faced shortages of some products and needed to diversify their offerings. In order to maintain their competitive edge, they required a more comprehensive and effective marketing strategy.
As a niche business, they had specific target audiences, predominantly contractors who engage with various digital platforms such as Instagram, Facebook, and email. Exo Supplies sought a marketing partner who could provide a tailored approach to help them reach these audiences effectively.
Collaboration with Solvi Digital
Solvi Digital partnered with Exo Supplies to develop and implement end-to-end marketing solutions, including email campaigns, social media management, and search engine optimisation (SEO) strategies. The collaboration aimed to boost their online presence, create engaging content, and generate more inbound inquiries for their resin bound and artificial grass products.In addition to digital marketing efforts, Solvi Digital worked closely with Exo Supplies to ensure consistent branding across their website, vehicle livery, and marketing materials, further enhancing their professional image.
Impact of Marketing Strategies
The marketing strategies implemented by Solvi Digital have led to a range of significant, positive outcomes for Exo Supplies, which have contributed to the company's growth and success:
Improved Search rankings
By optimising their website and content, Exo Supplies has seen a substantial improvement in their search engine rankings. This has made it easier for potential clients to find their business online, leading to increased organic inquiries and new customer acquisition.
Increased engagement on social media platforms
The tailored social media strategy developed by Solvi Digital has resulted in more engaging and shareable content, which resonates with Exo Supplies' target audience. This has led to higher engagement rates, an increased number of followers, and ultimately, greater brand exposure within the industry.
Enhanced brand consistency
By working closely with Exo Supplies, Solvi Digital has ensured that their branding remains cohesive and consistent across all channels, including their website, vehicle livery, and marketing materials. This consistency has enhanced the brand's credibility, making it more recognizable and memorable to clients and potential customers.
Increased conversion rates
The targeted email campaigns, coupled with an effective social media presence, have driven more inbound inquiries from potential clients. These efforts have led to higher conversion rates and an increase in overall sales, which in turn has contributed to the company's growth and profitability.
Greater market share
As a result of the successful marketing strategies, Exo Supplies has been able to reach a wider audience and expand its market share within the resin bound surfacing industry. This increased visibility has made them a more competitive player in their market, allowing them to further establish themselves as a leading provider of high-quality products and services.
In summary, the marketing strategies implemented by Solvi Digital have led to a multitude of positive impacts on Exo Supplies, from increased brand awareness and customer engagement to higher sales and enhanced customer retention. These outcomes have ultimately contributed to the growth and success of the business, positioning Exo Supplies for continued prosperity within their industry.
Conclusion
Through their collaboration with Solvi Digital, Exo Supplies has experienced tangible improvements in their online presence, customer engagement, and brand consistency. The tailored approach taken by Solvi Digital has allowed Exo Supplies to connect with their niche audience more effectively, driving growth and success for the business.
Exo Supplies appreciates the personalised service offered by Solvi Digital, particularly their responsiveness, understanding of their business model, and willingness to adapt to their unique needs. As a result, Exo Supplies is better positioned to thrive in their industry and continue to provide exceptional products and services to their clients.
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Commercial Growth for Industrial Businesses
