.png)
Customer IQ is a startup that provides research and insights to founders at all stages of their journey.
Meet Customer IQ
Customer IQ is a startup that provides research and insights to founders at all stages of their journey, helping them to gain a better understanding of their customers and increase their chances of success. However, as a small business owner, the founder of Customer IQ was struggling to find the time and resources to deliver their services effectively.
Business Challenges
Like many small business owners, the founder of Customer IQ was juggling multiple responsibilities, including delivering their services, finding new clients, and managing the day-to-day operations of the business. This led to a lack of time and resources to focus on improving their processes and tools, resulting in frustration and a feeling of being stuck. A lack of structure around the lead generation and sales process made it difficult to predict revenue and land new projects when required.
Impact of Marketing Strategies
For Customer IQ, we prepared a consultative project that would provide the business with the tools and strategies they needed to improve their marketing efforts and reach their target audience more effectively. The project included the use of several tools, including Ortto for email campaigns and email flows, Dripify for automating LinkedIn activity, and Veed for editing video clips and adding subtitles.
During phase one of the project, we supported Gideon Barker, the founder of Customer IQ, to build an irresistible offer that would attract and engage prospective customers. We implemented this strategy in the form of engaging monthly events. Running successful monthly events required a number of changes to the current marketing process, including the introduction of new landing pages, email automation & content marketing. The marketing process provided to Customer IQ is intended to be repeatable and efficient, to ensure the setup and marketing of each event would take less than 5-6 hours per month.
In terms of the tools used to implement this solution, we recommended using Ortto to create email campaigns and automated flows, which helped Customer IQ to target their audience more effectively, engage with existing lists, and maximise attendance to events. They also started using Dripify to automate their LinkedIn activity, which saved them time and increased the number of connections that were aware of the event. With the help of our team, they were able to produce webinars more consistently, and they used the tools provided to find people interested in their webinars, produce the content, record it, and share it more effectively.
The Impact
The tools and strategies implemented by Solvi helped Customer IQ to gain a better understanding of their customers and engage with them more effectively. They were able to save time and resources by automating some of their processes, which allowed them to focus on delivering their services more effectively. The monthly webinars were a significant success, and they were able to reach a wider audience and engage with them in a more meaningful way.
Conclusion
Customer IQ faced several challenges that were holding them back from reaching their full potential. With the help of Solvi, they were able to overcome these challenges and improve their marketing efforts significantly. By implementing the tools and strategies proposed, they were able to save time and resources while gaining a better understanding of their customers and engaging with them more effectively. The success of the project highlights the importance of working with specialized agencies that can provide tailored solutions to meet the specific needs of startups and small businesses.
Commercial Growth for Industrial Businesses
