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An international team of creative strategists, designers, writers and illustrators draw on decades of experience and wide ranging cultural influences to deliver meaningful and engaging design solutions across brand, web and content.
Meet Garrett Creative
Garrett Creative is a creative agency that was struggling with inconsistent pipelines, capacity constraints, and an ineffective CRM system. With a small team, they faced the common challenge of fluctuating attention to sales and marketing activity, resulting in a feast or famine cycle. In search of a more consistent approach, they approached Solvi Digital to develop a targeted, strategic lead generation campaign.
Business Challenges
The key challenges Garrett Creative faced were:
Inconsistent pipeline
Alternating between periods of high and low demand led to an unstable workflow and revenue stream.
Capacity constraints
As a small business, Garrett Creative struggled to allocate enough time and resources for sales and marketing activities.
Ineffective CRM system
The company's CRM system was labour-intensive and lacked automation, which hindered their ability to manage leads efficiently.
Collaboration with Solvi Digital
Solvi Digital worked closely with Garrett Creative to implement a two-pronged approach to address their challenges. Firstly, we helped them set up automations within their existing Pipedrive CRM system, streamlining the prospecting process and ensuring timely follow-ups. Secondly, we employed Sales Navigator and Dripify to identify targeted prospect lists and automate lead generation campaigns.
The collaboration with Solvi Digital not only empowered Garrett Creative with our expertise in sales and marketing processes, but also increased their confidence and capabilities in these areas.
Impact of Marketing Strategies
Though it's still early days, is already seeing the benefits of our collaboration. They are in the process of recruiting a dedicated marketing professional who will have access to a more efficient CRM system and well-defined sales processes. This foundation will help ensure that their new team member is set up for success from day one.
Conclusion
By working with Solvi Digital, Garrett Creative has improved its CRM system, streamlined its sales and marketing processes, and built a stronger foundation for future growth. With our expertise and support, the company is poised to overcome its previous challenges and continue on a path to success.
Commercial Growth for Industrial Businesses
